After a big glitch, we are back.

There's nothing quite like the rush of launching.  It's a rollercoaster.  I've been getting tighter and more efficient at it this last two years, like everything I do in this business.  I optimise.  I have created systems.  I have a method that I follow.  I have a flow.  Each launch gets easier and each launch gets more successful.  I know what hiccups to safe guard against.  

I usually spend a week working full time to launch.  And this time, because I didn't have the space or time for that, I thought I would launch on the fly.  I would just use those in between moments and get my launch up as we went.  We travel full time and we had places to be.  And so I launched and at first it was great.  I edited the images in record time.  I got everything on the website faster than I ever have, and made it look better than it did before.  I had content rolling out, maybe not perfectly but it was rolling out.  I had the best launch day I've ever had and knew I was set for a record breaking week. I got it all done in preparation to go offline for the long weekend and take my daughter to her first festival, knowing that things would continue behind the scenes and I would come out, after a much needed break, to a successful launch week and tonnes of orders.  

But what actually happened was that my website got taken down within hours of me going out of reception, with no prior warning.  I came out Tuesday to a phone full of notifications, not of orders, but of messages asking why the website is down.  It was super stressful.  It took 22 hours of talking to customer support, sorting out the problem and then waiting for approval to be able to go live again.  It's been a rollercoaster and not the flavour of rollercoaster I expected.  

I'd love to say that this will never happen again, but the reality is that these things happen and I will not sacrifice time offline with my family to work 24/7.  This was unexpected and definitely wasn't what I was hoping for my launch week but it happened, we recovered and now the website is live again.  And so I guess the lesson learned is that it isn't always perfect but the power is in how we bounce back.  I no longer see failures as "FAILURES", I see them as opportunities.  (thanks for that conditioning primary school, we don't need that one anymore).  I'm going to learn from this and continue to get better at what I do while not just leaning into "I need to work more" as the solution.

 I'm sorry for any inconvenience this has caused you, I know alot of you were confused and I'm grateful for your patience.  We are online and open for business once again.

So much love,

Sophie

xx